Enhancing eCommerce: 5 Secrets to Excellent ROI for Your Digital Store

Drawing customers to your digital store and holding their
attention is a complicated affair. The web design, the social media presence,
the pricing, and the customer service all play a vital role in gartering a high
return on investment ( ROI ) for your efforts. But how can you enhance your ROI?

The secrets of ROI

1. Forget the Fluff – Get to the Point

While it may be tempting to arrange your web design and copy to be aesthetically pleasing or tell a characterizing story of your brand, this
is where many eCommerce sites fail. For high return on investment, internet users need to be sold in a glance. They’ll browse through dozens of sites when choosing where to shop – and will go with their first impression immediately. How easy you make
their search will factor in. Make sure the design and structure of your site quickly displays who you are, what you sell, for how much, and how you stand from the competition. The “wooing” process can come afterwards, once you’ve earned your ROI.

2. Rely More Heavily on Inbound Marketing or your ROI

Following the above train of thought, outbound marketing is taking a dive with low ROI. According to Hubspot, “there is around 62% lower cost-per-lead through inbound marketing than outbound.” Ad-blindness is developing into a common trait, resulting in internet
users being more annoyed bypromotions on their newsfeeds than not. Instead, inbound marketing relies on your store being the first option in a long list when they search for your services or products, gartering high ROI.

3. Even Low-Level SEO is Still Good SEO

SEO is often viewed as complicated and scary, especially by new businesses that are unfamiliar with it. However, the key to a site that
generates high ROI versus one that is dead is a certain degree of SEO. By enriching your text with keywords, you’re more likely to arrive high in the search engine results. Leaving it to chance, hoping your text has enough to garter ROI, is a poor approach, so if you can’t afford a hefty strategy as of now, still invest in some degree of professional SEO. Even if it’s not the best, it will bring a better return on your investment.

4. Is Social Media Necessary for ROI? Yes, but Choose Wisely

Gone are the days when a successful brand could be a faceless entity. In the internet age, you need to have personality – and this
is where social media comes in. However, joining too many sites and creating too many accounts can have the reverse effect on your ROI. The key is to identify where your target audience dwells and join them there in a focused effort. Otherwise, you’re investing in several different platforms, lacking the manpower to make each of them quality.

5. Be Willing to Spendy More for Hosting

While quality hosting can be very expensive, it keys into the science behind ROI – you’re investing a great deal, and receiving a larger
return. According to KissMetrics, “A 1 second delay in page response can result in a 7% reduction in conversions,” which means the quality of your website hosting can be more influential on your overall ROI than even your best marketing efforts. Fine-tuned performance,
customer service, uptime will boost your ROI, but even if you simply avoid poor quality, it’ll give your ROI a fighting chance.

online marketing

An Effective Online Marketing Strategy To Generate More Website Traffic

If your internet business does not have an online marketing strategy it will struggle to survive. Without a strategy, there will be no clear plan how potential customers will find you online and see what you’re all about. One technique to easily and inexpensively market your business is article online marketing. You can either write the articles yourself or hire someone to write them for you. The objective of article online marketing is that the articles promote your website through the use of backlinks contained within them. It is also a smart search engine optimization strategy as the articles act as signs directing traffic to your website.

What Is Online Marketing?

Every online marketing marketer knows that the more traffic a website receives, the higher the likelihood that sales will also increase. You can’t sell your products or services if people are not aware of what you have to offer to them. This is why you need online marketing to get your business name out to the public. It takes many different forms and some strategies focus on subtle messages rather than clear-cut advertisements. And this is how article online marketing works.

Article based in online marketing. It is written content that you supply to article directories who then publish it online for free. Your article should provide enough information to make the reader interested and want to click on the link within your article to your website. If you write the articles in an informative way that gives value, then you’ll drive traffic to your website but if you write it as a hard-hitting sales letter, you’ll end up pushing people away.

How Does Online Marketing Work?

Online marketing will not generally produce large amounts of traffic directly from article directories. The majority of online traffic comes through search engines. So why not just put the articles directly on your own website? Well, article directories have built-in authority with search engines. This means that their pages will typically rank faster and easier than pages on websites with less authority, like your website. As a result, you can use an article directory as a marketing resource to pick up search engine traffic to drive it to your article.

So as an online marketing strategy, how does article marketing drive traffic to your website? When you submit your content to an article directory, you will have a resource box at the end of the article where you can insert a link to your website. Your resource box is one of the most vital components of your entire article. If the resource box is boring or does not give readers a reason to click through to your online business website, they will leave without visiting it.

When your articles are on an posts directory website, they are also available to other website owners to publish that article on their website, with the link back to your website. The more links pointing to your website, the more importance search engines give it. This will then improve your the placement of your website in the search engine results.

Getting Your Content On Posts Directories.

Once your articles are written and edited, the next step is to submit them to article directories. Always make sure you use fresh content, because if you submit the exact same article to different directories some will detect that it is duplicate content and refuse to publish it.

By submitting content to more than one directory, you cast a larger net into the sea of traffic to push it towards your website. People are searching the internet all the time to find information. If that information is connected to your online business, they can come across your article, read the content and if they feel they have gained some important or valuable information, they will follow the link to your website to find out more.

Submitting articles to directories should be an ongoing process rather than a “submit once and forget it.” The more well-received articles you submit, the more your reputation as an expert will grow and the higher you’ll rank in search engines.