Drawing customers to your digital store and holding their
attention is a complicated affair. The web design, the social media presence,
the pricing, and the customer service all play a vital role in gartering a high
return on investment ( ROI ) for your efforts. But how can you enhance your ROI?
The secrets of ROI
1. Forget the Fluff – Get to the Point
While it may be tempting to arrange your web design and copy to be aesthetically pleasing or tell a characterizing story of your brand, this
is where many eCommerce sites fail. For high return on investment, internet users need to be sold in a glance. They’ll browse through dozens of sites when choosing where to shop – and will go with their first impression immediately. How easy you make
their search will factor in. Make sure the design and structure of your site quickly displays who you are, what you sell, for how much, and how you stand from the competition. The “wooing” process can come afterwards, once you’ve earned your ROI.
2. Rely More Heavily on Inbound Marketing or your ROI
Following the above train of thought, outbound marketing is taking a dive with low ROI. According to Hubspot, “there is around 62% lower cost-per-lead through inbound marketing than outbound.” Ad-blindness is developing into a common trait, resulting in internet
users being more annoyed bypromotions on their newsfeeds than not. Instead, inbound marketing relies on your store being the first option in a long list when they search for your services or products, gartering high ROI.
3. Even Low-Level SEO is Still Good SEO
SEO is often viewed as complicated and scary, especially by new businesses that are unfamiliar with it. However, the key to a site that
generates high ROI versus one that is dead is a certain degree of SEO. By enriching your text with keywords, you’re more likely to arrive high in the search engine results. Leaving it to chance, hoping your text has enough to garter ROI, is a poor approach, so if you can’t afford a hefty strategy as of now, still invest in some degree of professional SEO. Even if it’s not the best, it will bring a better return on your investment.
4. Is Social Media Necessary for ROI? Yes, but Choose Wisely
Gone are the days when a successful brand could be a faceless entity. In the internet age, you need to have personality – and this
is where social media comes in. However, joining too many sites and creating too many accounts can have the reverse effect on your ROI. The key is to identify where your target audience dwells and join them there in a focused effort. Otherwise, you’re investing in several different platforms, lacking the manpower to make each of them quality.
5. Be Willing to Spendy More for Hosting
While quality hosting can be very expensive, it keys into the science behind ROI – you’re investing a great deal, and receiving a larger
return. According to KissMetrics, “A 1 second delay in page response can result in a 7% reduction in conversions,” which means the quality of your website hosting can be more influential on your overall ROI than even your best marketing efforts. Fine-tuned performance,
customer service, uptime will boost your ROI, but even if you simply avoid poor quality, it’ll give your ROI a fighting chance.