ROI

Enhancing eCommerce: 5 Secrets to Excellent ROI for Your Digital Store

Drawing customers to your digital store and holding their
attention is a complicated affair. The web design, the social media presence,
the pricing, and the customer service all play a vital role in gartering a high
return on investment ( ROI ) for your efforts. But how can you enhance your ROI?

The secrets of ROI

1. Forget the Fluff – Get to the Point

While it may be tempting to arrange your web design and copy to be aesthetically pleasing or tell a characterizing story of your brand, this
is where many eCommerce sites fail. For high return on investment, internet users need to be sold in a glance. They’ll browse through dozens of sites when choosing where to shop – and will go with their first impression immediately. How easy you make
their search will factor in. Make sure the design and structure of your site quickly displays who you are, what you sell, for how much, and how you stand from the competition. The “wooing” process can come afterwards, once you’ve earned your ROI.

2. Rely More Heavily on Inbound Marketing or your ROI

Following the above train of thought, outbound marketing is taking a dive with low ROI. According to Hubspot, “there is around 62% lower cost-per-lead through inbound marketing than outbound.” Ad-blindness is developing into a common trait, resulting in internet
users being more annoyed bypromotions on their newsfeeds than not. Instead, inbound marketing relies on your store being the first option in a long list when they search for your services or products, gartering high ROI.

3. Even Low-Level SEO is Still Good SEO

SEO is often viewed as complicated and scary, especially by new businesses that are unfamiliar with it. However, the key to a site that
generates high ROI versus one that is dead is a certain degree of SEO. By enriching your text with keywords, you’re more likely to arrive high in the search engine results. Leaving it to chance, hoping your text has enough to garter ROI, is a poor approach, so if you can’t afford a hefty strategy as of now, still invest in some degree of professional SEO. Even if it’s not the best, it will bring a better return on your investment.

4. Is Social Media Necessary for ROI? Yes, but Choose Wisely

Gone are the days when a successful brand could be a faceless entity. In the internet age, you need to have personality – and this
is where social media comes in. However, joining too many sites and creating too many accounts can have the reverse effect on your ROI. The key is to identify where your target audience dwells and join them there in a focused effort. Otherwise, you’re investing in several different platforms, lacking the manpower to make each of them quality.

5. Be Willing to Spendy More for Hosting

While quality hosting can be very expensive, it keys into the science behind ROI – you’re investing a great deal, and receiving a larger
return. According to KissMetrics, “A 1 second delay in page response can result in a 7% reduction in conversions,” which means the quality of your website hosting can be more influential on your overall ROI than even your best marketing efforts. Fine-tuned performance,
customer service, uptime will boost your ROI, but even if you simply avoid poor quality, it’ll give your ROI a fighting chance.

online advertising

Online Advertising 3 things you need to know

Online advertising is one of those integral areas of digital marketing. It is a dynamic area that is always improving and undergoing changes. If used well, advertising online can work wonders for your business in the sense of giving you more visibility on the web while driving profitable traffic to your business website.

There many ways of going about internet based advertising. After all is said and done, one thing remains; your ads need to remain relevant and appealing to your target audience. To do this, it is necessary that you stay up to date with the latest news since web based advertising is a very dynamic concept. Here is what you currently need to know about online advertising.

Your online advertising need to be redesigned

Rewriting ads is something most of us would rather not do. The thing is, you have already created an ad and you feel satisfied that it is good and appealing. You however need to take your chances and test your ad copy then rewrite it according to the response you get. This is a sure way of ensuring that you get return on Investment.

Making sure your ads are adaptable to your target audience will guarantee you more conversions. A/B testing ensures that you are able to focus on all the aspects of your ads. There is no part of the design that you cannot change in the design; from the CTAs and special characters to text cases and the pages the ads link to, you can tweak anything to ensure that the ad grabs the audience’s attention
Consider your audience and help them to make fast decisions that will of course be to your favor. That is the essence of online advertising.

Note: When doing A/B testing, it will follow that you will have to tweak your ads in order to be able to relay the right information to your audience. You need to do the testing even after you have tweaked the ad so that you can keep tabs on the difference the change has made. You also want to ensure that you don’t change your ads too often. It is important to leave the ads to run long enough so that you can be able to determine just how well they are performing and which add is performing better.

Online advertising requires Expanded Texts Ads To Become Longer

Presently, AdWords offers about 80 characters for a description in Expanded Text Ads. This is kind of limiting. There is however an option to have an additional 80 character description; which will effectively double the characters in your ad.
This concept is however still in test phase. The aim is to see whether longer texts will improve user and advertiser experience.

Price Extensions will always be Live on all Devices

Price Extensions are used to show prices of products in the AdWord text ads. The price extension feature previously worked on mobile devices only but Google has since expanded it to desktop. Both devices use the same format used on mobile which is swipeable cards.

Online advertising is more dynamic than we would want to think. The key is being abreast with the news always and making sure that you implement changes as fast as you can.

online marketing

An Effective Online Marketing Strategy To Generate More Website Traffic

If your internet business does not have an online marketing strategy it will struggle to survive. Without a strategy, there will be no clear plan how potential customers will find you online and see what you’re all about. One technique to easily and inexpensively market your business is article online marketing. You can either write the articles yourself or hire someone to write them for you. The objective of article online marketing is that the articles promote your website through the use of backlinks contained within them. It is also a smart search engine optimization strategy as the articles act as signs directing traffic to your website.

What Is Online Marketing?

Every online marketing marketer knows that the more traffic a website receives, the higher the likelihood that sales will also increase. You can’t sell your products or services if people are not aware of what you have to offer to them. This is why you need online marketing to get your business name out to the public. It takes many different forms and some strategies focus on subtle messages rather than clear-cut advertisements. And this is how article online marketing works.

Article based in online marketing. It is written content that you supply to article directories who then publish it online for free. Your article should provide enough information to make the reader interested and want to click on the link within your article to your website. If you write the articles in an informative way that gives value, then you’ll drive traffic to your website but if you write it as a hard-hitting sales letter, you’ll end up pushing people away.

How Does Online Marketing Work?

Online marketing will not generally produce large amounts of traffic directly from article directories. The majority of online traffic comes through search engines. So why not just put the articles directly on your own website? Well, article directories have built-in authority with search engines. This means that their pages will typically rank faster and easier than pages on websites with less authority, like your website. As a result, you can use an article directory as a marketing resource to pick up search engine traffic to drive it to your article.

So as an online marketing strategy, how does article marketing drive traffic to your website? When you submit your content to an article directory, you will have a resource box at the end of the article where you can insert a link to your website. Your resource box is one of the most vital components of your entire article. If the resource box is boring or does not give readers a reason to click through to your online business website, they will leave without visiting it.

When your articles are on an posts directory website, they are also available to other website owners to publish that article on their website, with the link back to your website. The more links pointing to your website, the more importance search engines give it. This will then improve your the placement of your website in the search engine results.

Getting Your Content On Posts Directories.

Once your articles are written and edited, the next step is to submit them to article directories. Always make sure you use fresh content, because if you submit the exact same article to different directories some will detect that it is duplicate content and refuse to publish it.

By submitting content to more than one directory, you cast a larger net into the sea of traffic to push it towards your website. People are searching the internet all the time to find information. If that information is connected to your online business, they can come across your article, read the content and if they feel they have gained some important or valuable information, they will follow the link to your website to find out more.

Submitting articles to directories should be an ongoing process rather than a “submit once and forget it.” The more well-received articles you submit, the more your reputation as an expert will grow and the higher you’ll rank in search engines.

performance marketing

Everything You Need To Know Performance Marketing

Advertising has always been a realized form of marketing; it derives possible consumers into prospected buyers of products. Today’s retailers have realized how effective advertising can be. These modern retailers have learned to entice people into performance marketing, which allows them to garner more profit than the usual forms of ad marketing.

Performance Marketing refers marketing using online platforms which may be in forms of advertising or online programs, wherein retailers or sellers sell their products through social platforms. In this form of marketing, the sellers are usually paid per advertisement, sales or actions have done to sell the marketing product or service. The difference between regular marketing and performance marketing relies on its output. Regular marketing would merely bring awareness to the products, whereas performance marketing derives profit from the marketing actions.

Performance marketing will most likely create a preferable situation for sellers and marketers in growing their business because everything is performance- based. This marketing is in forms of campaigns which will provide a win-win situation for both the seller and campaigner. The more campaigns the affiliate does the more chance of earning money from the direct seller. Unlike regular ads that are only posted and set out to dry, performance marketing actually insures you a return of investment with the successful sales. Performance marketing provides a new alternative for marketers to be able to widen their scope in selling.

The presence of today’s social media outlets has boosted the caliber of performance marketing, with Facebook, Instagram, Twitter and all others you can now easily advertise your products and services and have affiliates empower those ads by sharing and showing them to their friends.

In order for you to gain profit from these online outlets, the advertising product is usually linked to an e-commerce website where in the click would direct them to a page where they can avail of the product or services. This redirection allows a possible costumer to browse through your products and be able to buy or refer them.

The other thing you need to know about conversion marketing is that some companies also pay per leads that you influence their products. Also, when you click on that certain product’s chances are future references may show up to your social media site. Say, for example, you bought a pair of pants or shades from a certain ad marketer. You’d be surprised that the next ads you find are ads relevant to that marketing, which may be shirts or clothes from the same brand or the same kind of design from another brand.

Performance marketing offers a ton of possibilities for retailers and affiliates because with connections as simple as leads could lead to direct selling of the item. Performance marketing banks on advertising and innovative marketing of products, which in turn gives consumers enticing possibilities with their selection of products available in the market.

This kind of marketing has paved the way to many online sellers and people basing their company online to save space costs and just maneuvering their sales online.

traffic marketing

Use Social Media Traffic Marketing Tool To Generate Traffic And Sales To Your Site

If you own a blog for your business for a while now, then you ought to know the rule traffic=subscribers=sales. This general rule simply means that the more traffic marketing that you have to your site, the more likely that you will have more subscribers which will reflect the high sales of your company. For this reason, it is very important that you know how to keep the traffic marketing up in your blogs.

Traffic Marketing with WordPress.

One of the most popular social marketing tools to date is the WordPress social media traffic plugin. This tool allows you to generate relevant traffic by means of automatically updating your social networking sites like Facebook and Twitter. This particular social media traffic marketing tool allows you to generate traffic by automatically posting links and messages to your networking sites even if you are not necessarily logged into these sites. Since you are not required to log in all the time, then you can dedicate your time in pursuit to other things that will help you improve your online business.

The WordPress social media traffic marketing plugin is very easy to install and all there is to it is to follow the instructions and you are ready to go. Once installed, you are ready to use this social media traffic marketing tool to constantly update your followers to what is new with your site by posting professionally-made message updates on certain times of the day. The thing about social networking sites is that if you don’t update constantly, your readers will not be able to see your posts. Thus with the social media tools, you will be able to schedule the updates and optimize the time when social networking sites receive high traffic marketing from people.

Traffic Marketing with Forum & Discussions.

The best way to establish direct contact is through message board and forum discussions. Website owners should do a Google search and find message boards that carry out regular discussions on the topics related to the niche that you have chosen. By giving your opinions on a daily basis- you will establish a name for yourself after which you can promote your products or services. The success of this website traffic marketing technique is guaranteed if you are aware of the rules and regulations of the forum. Website owners also recommend leaving the URL to your website at the end of each message post. This method will not only increase the level of traffic to your website but will also help you to make friends who will support you in the long run. Such “followers” become important for a business to survive.

Even though the message board method of website traffic marketing is not as fast as methods like “Pay Per Click” or as easy as “Buying Ad Space” it is definitely rewarding and undoubtedly effective. This becomes all the more significant if the niche that you have chosen is uncommon and the audience is exclusive. Naturally, the web traffic, in this case, will be targeted.

Website traffic marketing is made easy with “Article Marketing”. This method will require the website owner to write articles which are related to the niche of your choice. These articles should be sent to well-known and reputed online magazines. For best results, a URL to your website should be included in the author resource box. If the rules of the e-zine are not too stringent, one can also include the link in the beginning and end of the article. If the content of the article is impressive enough, readers will click on the link and be directed to your website.

Now there are a lot of Social Traffic Marketing Tool that are offered these days to help you supposedly increase the traffic marketing that you generate for your site. However, when opting for one, it is important that you choose the one that offers greater deals than the others and this is where the WordPress social media traffic plugin becomes the best option the fact that it comes with a lot of freebies that will make you optimize your site even more.

affiliate marketing

Become An Affiliate Marketing Success

Exactly what is affiliate marketing?

It is quite likely, that you would have come across agents’ offline whose primary purpose is usually to represent and sell products of other businesses. However, these agents are not necessarily employees of the businesses, for which products they represent. They are instead in ventures for themselves. These agents online are generally referred to as an affiliate. The value they add is a marketing spin hence the inference affiliate marketing. They promote several products from any individual business to their niche. Just like agents offline do, and they subsequently get paid commission on the product they promote.

The advantage of running an affiliate marketing business is that it is not necessary for you to even own a website to start profiting from your venture. Simply promote the web sites of businesses offering their products to your niche and you get paid per transaction. The boon for a business operating an affiliate program is that the cost of promoting and marketing their product is some worth passed onto the affiliate marketing. Obviously, there is always a part of the marketing cost, incurred by the business/vendor. This happens to be the nice commission paid out to the affiliate marketing.

A slight disadvantage of an affiliate marketing program to an affiliate marketing is the absence of control over the product or service, including its listing price, as well as the actual sales pitch used in selling the merchandise. However, this is countered by the fact, that it is one of the easiest ways to start and establish a profitable online business, and open up several opportunities, to the enterprising individual.

A profitable approach to affiliate marketing is to first decide on the niche or market you intend to market your offerings too. This is to make sure you are not leaving your goal of running a profitable business to chance. Once you have decided the best way to start developing your online business, through selecting a preferred niche. The next task is to consider building a list of customers from this niche. There is a classic axiom that states, “to make money on the internet, you should look for a list.” Well, I will paraphrase and say making money through your affiliate marketing business, requires targeted list. Get started immediately after selecting a niche.

Beyond building your list, you have to start developing a relationship with this list. Keep improving your understanding of what they need, and provide them solutions. Don’t start instantly with the aim of making money on-line via your list. This is most crude and counterproductive. Remember your list is made up of people, with feelings and demands, requiring solutions to their problems. Look to help them out. Start with providing them something of value which will get them some kind of result. It is really important to be of service to them, allow them to know you truly do care about their needs and you are here to help them.

It is proven, that the more your prospects come to know you are interested in them and their needs, the more likely they would want you to succeed online. They will choose you over others when searching for recommendations on products and services. They generally do this since they know you care. The outcome is they get their problems solved and you also make money providing them with valuable solutions.

To help show you how this business work in practice, I have outlined below a few of the methods in which your online business may get paid within affiliate marketing programs.

One Tier Affiliate Marketing Program

This is your standard affiliate setup I previously described. You get a commission on the actual sales you bring into the business. For example, a company provides an affiliate program for which affiliates get 70% commission. This implies if their product has a listing price of $300 you receive $210 as a commission for making a sale. This amount is all you get for the sale. A good amount these days, but nevertheless, that is all you will receive as commission.

Two Tier Affiliate Marketing Program

A Two-tier affiliate marketing program, however, pays commissions based upon two levels. It comes with a Multi-level or network marketing twist to it. You’re not only selling the main products, but also recruiting other affiliates to the company. Thus what happens is unlike the one-tier program where affiliates only get paid once for selling the products. With the two-tier programs, affiliates are given a commission for any sale they make and for each sale, their affiliate recruits make too. This provides an incentive for recruiting other affiliates into the program. If we revisit our previous example of $300 sale for the product if you made a sale, and the affiliate you recruited also made a sale, you naturally receiving your standard commission for the sales you made, but you will also receive a commission for the sales made by the affiliates you recruited.

Residual Affiliate Marketing Programs

It is important to revisit the fact, of picking the right niche for any business, is absolutely vital to success online. However, beyond this just like any business offline, businesses online could be unpredictable. The predictability I refer to here is in terms of its earnings, which is of most interest to anyone looking to run a business online.

However, there is a method of adding some consistency to your affiliate business that makes it less unpredictable. You can achieve consistency in your earning by promoting multiple affiliate programs that pay residual income. Such programs are usually stuff like membership sites affiliate marketing programs, newsletter subscription affiliate programs etc. The affiliate program pays you monthly, based on agreed commission for as long as the customer you bring in remains with the company. The more you obtain this kind of income for your affiliate business, the higher your reassurance and predictability within your business.

To summarize, in order to successfully run an affiliate marketing business, it is important for you to target a niche. Then drive traffic from your chosen niche to your website. Provide your prospects with value and acquire a list of your prospects. Then develop a relationship with them, which will ultimately lead to you maximizing profits for your business.